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INTERVIEW: Seth Godin: The Maestro of Modern Marketing

Who are you?

I’m Seth Godin, an author of 20 bestsellers, founder of several transformative online workshops, and a passionate voice in the world of marketing and leadership.

Biz Category

Entrepreneur

Country

United States

City

Hastings-on-Hudson, New York

Little About You

I’m an author, entrepreneur, and teacher, passionate about spreading ideas and changing the way people think. My work primarily revolves around marketing, leadership, and the post-industrial revolution. Through my books, blog, and podcasts, I aim to inspire and educate individuals on how to lead, innovate, and make a significant impact in their fields. I founded altMBA and The Akimbo Workshops, which have helped thousands of people across the globe transform their personal and professional lives.

Your Biggest Achievements

My most recognized achievements include writing 20 bestsellers like Linchpin, Tribes, The Dip, and Purple Cow, which have been translated into over 35 languages. This Is Marketing was an instant bestseller worldwide, and my latest book, The Practice, has already made waves since its release. I also founded Yoyodyne and Squidoo, both pioneering ventures in their own right. My blog is among the most popular on the internet, and my podcast ranks in the top 1% globally. In 2018, I was honored to be inducted into the Marketing Hall of Fame, a testament to my contributions to the field.

Top 3 Motivations

  1. Empowering Others: The joy of helping people realize their potential and achieve their goals.
  2. Continuous Learning: The belief that learning never stops and always striving to acquire new knowledge and skills.
  3. Making a Difference: The drive to change the world, even in small ways, by spreading ideas that matter.

Biggest Biz Lesson

The most significant lesson I’ve learned in my business journey is the importance of embracing failure as a stepping stone to success. Every setback is an opportunity to learn, grow, and improve. It’s essential to take risks, experiment, and not be afraid of making mistakes, as they often lead to breakthroughs and innovations.

Biggest Life Lesson

On a personal level, the most profound lesson has been the power of perseverance and consistency. Success doesn’t come overnight; it requires relentless effort, dedication, and the willingness to show up every day, even when the going gets tough. Consistency in actions, no matter how small, eventually leads to significant accomplishments.

Do You Provide Shortcuts?

Yes, I offer Shortcuts through my coaching calls and online workshops. These sessions distill years of experience and insights into actionable strategies that can be applied immediately. My Shortcut lessons focus on effective marketing techniques, leadership skills, and the art of spreading impactful ideas. Participants can expect to gain clarity, direction, and the confidence to execute their plans successfully.

Where Can People Find You?

You can find me and my work on my website, my blog, and on Wikipedia.

Last Thoughts

The most crucial piece of advice I can give is to embrace the process of becoming indispensable. Find what makes you unique, cultivate it, and offer it to the world with confidence and generosity. The journey is not always easy, but the impact you can make is immeasurable. Keep pushing boundaries, keep learning, and never stop believing in your ability to make a difference.

Categories
Diary of Captain MO

The Visionary Leader: Meet Tom Lipczynski, CEO of Vpply

Meet Tom Lipczynski, the innovative CEO of Vpply, a groundbreaking video job application platform. With a keen eye for technology and a passion for transforming the recruitment industry, Tom has led Vpply to new heights, creating a more dynamic and engaging hiring process.

Our journey to meet Tom was a blend of curiosity and adventure. Enej and I had just landed our sky-boat in the bustling city of Melbourne, drawn by the vibrant tech scene and cultural richness. While exploring a tech expo, we were captivated by a booth showcasing a unique approach to job applications—via video.

Intrigued, we approached the booth where Tom, with his warm smile and enthusiastic demeanor, was demonstrating the platform. His passion for innovation was infectious, and after a brief introduction, he invited us to join him for a deeper dive into Vpply’s mission and technology. Over a cup of Melbourne’s finest coffee, Tom shared the journey of Vpply, from its inception to becoming a game-changer in the recruitment industry.

Tom’s journey with Vpply began with a simple yet profound idea: to revolutionize the way people apply for jobs. Recognizing the limitations of traditional resumes, he envisioned a platform where candidates could showcase their personalities and skills through video applications. This idea resonated with both job seekers and employers, leading to rapid adoption and growth.

Under Tom’s leadership, Vpply has introduced numerous features that enhance the hiring process, such as AI-driven candidate matching and interactive video interviews. One of the pivotal moments in Vpply’s growth was securing a partnership with a major recruitment agency, which validated their concept and provided the resources to scale. Tom’s ability to foresee industry trends and adapt quickly has been instrumental in Vpply’s success.

Tom emphasizes the importance of embracing new technologies to stay ahead. Vpply’s success is a testament to the power of innovative thinking and staying ahead of the curve. Creating a platform that is user-friendly and engaging has been key to Vpply’s growth. Tom believes that a seamless user experience is critical in today’s tech-driven world. Collaborating with industry leaders and partners has been essential for Vpply’s expansion. These partnerships have not only provided credibility but also opened doors to new opportunities.

Tom’s approach to leadership is rooted in his belief that work should be enjoyable and fulfilling. He fosters a company culture that encourages creativity, collaboration, and continuous learning. This positive environment has been a driving force behind Vpply’s innovative solutions and motivated team.

A day in Tom’s life includes a balanced routine of strategic meetings, brainstorming sessions, and personal time. He is an advocate for work-life balance, often sharing his insights on maintaining mental health and productivity. His commitment to creating a supportive workplace has earned him respect and admiration from his team and peers. Tom’s key mindset lesson is to find joy in the journey. He believes that maintaining a positive attitude and enjoying the process is crucial for long-term success and personal fulfillment.

As the day came to a close, Tom invited us to a local tech meet-up where we could network with other innovators and entrepreneurs. The event was a melting pot of ideas and collaborations, and we left with a wealth of knowledge and new connections. Before we parted ways, Tom handed us a Vpply-branded microphone, symbolizing the power of voice and video in today’s digital world. We exchanged heartfelt goodbyes, promising to keep in touch and continue exploring ways to innovate and inspire.

Back in our sky-boat, Enej couldn’t resist testing out the Vpply platform. He quickly recorded a playful job application video, showcasing his skills in navigating the sky-boat and assisting Captain MO. As we soared into the night sky, he uploaded the video, and we both chuckled at the thought of receiving a job offer for our sky-boat adventures.

“Captain MO, imagine if we get hired as aerial tour guides!” Enej laughed. I joined in, picturing our sky-boat filled with eager tourists. “Onward, to new adventures and perhaps a new gig!” I announced with a grin, steering us towards the horizon. Our journey with Tom and Vpply had inspired us to think outside the box and embrace the future of work with enthusiasm and creativity.

Categories
100d Challenge

Break down your Elephant

I believe you can achieve anything you want in just 100 days.

 

100 days is 14 weeks. A week has 7 days. 7 days has 168 hours.

 

Or one week has  40 work-mode hours. Or 20 work-mode hours if you decide to work like me. 4-hours per day.

 

And sometimes 10 hours. If you decide you will work only 2 hours per day.

 

So to sum up – 100 days is only 140 hours of deep-focused strategic work if you commit you will work 2 hours per day on this goal.

 

(Captain MO Diary is exactly that)

 

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If you break down a goal you want to achieve in smaller pieces, you will see it differently.

You will see it is much easier to achieve a goal if you see fewer hours you need to commit to the same results.

 

If I want to achieve something and I see that I will need to work hard for 180 days, compared to just 30 days for the same results, it will demotivate you.

 

But if I see 30 days in my todo and just a few hours of deep-focus work in my weekly todo, success in my mind is much easier to feel.

 

And this will drive you toward it so you don’t lose track while running towards it!

 

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Do you agree?