Month: June 2024

Who are you?

I’m Sofia Hernandez, the Global Head of Business Marketing at TikTok. I help brands worldwide leverage the power of TikTok to create innovative marketing strategies that resonate both on and off the platform.

Biz Category

Entrepreneur

Country

United States

City

New York City

Little About You

I’ve spent over 18 years leading iconic global marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify. My journey in the marketing world has been driven by a passion for understanding people and what makes them tick. At TikTok, I challenge brands to drive culture and connect meaningfully with their audience. Before joining TikTok, I served as the Chief Client Officer at Suzy, a consumer insights platform where I championed a customer-first approach and drove revenue growth.

Your Biggest Achievements

At TikTok, I’ve been instrumental in helping brands navigate and harness the unique, creative potential of the platform. My efforts have not only driven successful marketing campaigns but also contributed to shaping the cultural impact of TikTok globally. At Suzy, I played a key role in revenue retention and growth, informed the product roadmap, and fostered a strong customer-centric culture. My work with Fortune 500 companies has resulted in some of the most memorable and effective marketing campaigns in recent years.

Top 3 Motivations

1. Creating Impactful Connections: Helping brands build meaningful relationships with their audiences through authentic storytelling and innovative marketing strategies.
2. Driving Innovation: Constantly exploring new ways to push the boundaries of digital marketing and inspire creative excellence.
3. Empowering Teams: Leading and nurturing teams to achieve their full potential and deliver outstanding results.

Biggest Biz Lesson

The most significant lesson I’ve learned is the importance of staying adaptable and open to change. In the fast-paced world of digital marketing, the ability to pivot and embrace new trends and technologies is crucial for success. Staying ahead of the curve and continuously innovating is key to maintaining a competitive edge.

Biggest Life Lesson

On a personal level, I’ve learned that empathy and understanding are the foundations of meaningful connections. Whether in professional or personal relationships, taking the time to truly understand others’ perspectives leads to stronger, more authentic interactions and outcomes.

Do You Provide Shortcuts?

Absolutely, I offer Shortcuts through strategic coaching and workshops. These sessions are designed to help brands quickly grasp the essentials of effective TikTok marketing. My Shortcut lessons focus on crafting engaging content, understanding platform dynamics, and leveraging TikTok’s unique features to drive brand growth. Participants will gain practical insights and strategies that they can implement immediately to see tangible results.

Where Can People Find You?

You can find more about my work and insights on Hispanic Executive, One Club, MMA Global, and AdAge.

Last Thoughts

My parting advice is to always stay curious and never stop learning. The marketing landscape is ever-evolving, and staying ahead requires a commitment to continuous growth and innovation. Embrace challenges as opportunities for creativity, and remember that the most successful campaigns come from a place of genuine connection and understanding. Keep pushing boundaries and striving to make a positive impact in everything you do.

Who are you?

I’m Antonis Kocheilas, the Global CEO of Ogilvy Advertising. My mission is to drive the growth of brands and businesses through innovative branding, advertising, and content creation under Ogilvy’s stewardship.

Biz Category

Entrepreneur

Country

Greece

City

New York City

Little About You

I’ve built my career on a foundation of creativity and strategic thinking. As the Global CEO of Ogilvy Advertising, I lead a team of talented professionals dedicated to creating impactful campaigns that resonate globally. My role involves steering the executive leadership team of Ogilvy Worldwide, ensuring that our capabilities in branding, advertising, and content creation are harnessed to their fullest potential. My journey in the advertising world has been fueled by a passion for transforming brands and delivering exceptional results for our clients.

Your Biggest Achievements

One of my significant achievements is my appointment as the Global CEO of Ogilvy Advertising, a testament to my leadership and vision in the industry. Under my guidance, Ogilvy has successfully launched numerous high-profile campaigns that have set new benchmarks in creativity and effectiveness. My previous role as Global Chief Transformation Officer at Ogilvy allowed me to drive significant organizational changes that enhanced our strategic capabilities and client offerings. I’ve had the privilege of working with some of the world’s most iconic brands, helping them navigate the evolving landscape of advertising and achieve remarkable growth.

Top 3 Motivations

1. Innovative Thinking: The drive to constantly explore new ideas and push the boundaries of what’s possible in advertising.
2. Client Success: The satisfaction of seeing our clients thrive and grow as a result of our collaborative efforts and creative solutions.
3. Team Empowerment: Inspiring and leading a diverse team of professionals to achieve excellence and reach their full potential.

Biggest Biz Lesson

The most important lesson I’ve learned is the power of adaptability and continuous learning. The advertising industry is dynamic and ever-changing, and staying relevant requires a willingness to embrace new trends, technologies, and methodologies. Flexibility and a commitment to lifelong learning are essential for sustained success in this field.

Biggest Life Lesson

On a personal level, I’ve discovered the value of resilience and perseverance. Life and career journeys are filled with challenges and setbacks, but it’s the ability to remain steadfast and determined in the face of adversity that ultimately leads to success. Embracing failures as learning opportunities and never giving up on your goals are crucial aspects of personal and professional growth.

Do You Provide Shortcuts?

Yes, I offer Shortcuts through personalized coaching and strategic workshops. These sessions are designed to provide deep insights into effective advertising strategies, brand transformation, and content creation. My Shortcut lessons focus on harnessing creativity, understanding market dynamics, and leveraging Ogilvy’s vast resources to achieve outstanding results. Participants will gain valuable knowledge and practical tools that they can immediately apply to their own projects and initiatives.

Where Can People Find You?

You can learn more about my work and insights on Ogilvy, Ogilvy Health Blog, IMH Business, Forbes Councils, and AdAge.

Last Thoughts

My final piece of advice is to always lead with vision and integrity. The world of advertising is not just about selling products; it’s about telling stories that connect with people on a deeper level. Stay true to your values, embrace innovation, and never stop striving to make a positive impact through your work. Remember, the most successful brands are those that inspire and resonate with their audiences. Keep pushing the boundaries and continue to create with purpose.